Saturday, November 9, 2013

How Internet Providers Can Impact Your Business Success

By Carol Dominguez


The dream for many today is to open a small business, be their own boss and have total control over their future. This is a dream that more and more people are realizing and having success with thanks to the internet and social networking. If you don't think internet providers play a role in this too, think again!

Starting a business could mean you don't have much cash flow to work with. But that doesn't mean you are stuck with painfully slow internet like dial-up or the cheapest DSL provider around. Simply by conducting a search for DSL providers by zip code, you will see that you have a few options for speeds and packages.

You may think that more established companies like Att and Verizon are more expensive than a no-name company. But this isn't necessarily true. As well, a more established company will also have a more established customer support network.

Depending on the nature of your business, the internet could play a large role in your success. You might use it for a number of things, including ordering packaging labels, communicating with customers or promoting your business online with sites like Facebook and Twitter.

If you have unreliable internet service, you could lose out on sales. Not to mention, if you have a live chat option, getting disconnected is not something you even want to think about. For this reason, you may also want to consider cable internet providers.

DSL may indeed be the most practical and affordable option for some small businesses. But not so much so if a reliable connection is vital for your business success. Cable could be a better option for you, and it's not as expensive as you may think it is.

If you shop for cable internet providers by zip code, you can also compare their pricing and services. You will notice that most companies have bundle packages so if you are a new spa and you intended on hooking up cable for the waiting area as well a phone service, you may save yourself money by purchasing a bundle package that includes all three.

Even if all you plan to do is market your business online and not run it on the internet, you will most likely need internet service. Advertising online is far cheaper than doing so in physical publications and radio ads, because now you can use sites like Facebook to promote yourself.




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